Rothschilds are firmly embedded in China

http://transmissionsmedia.com/rothschilds-are-firmly-embedded-in-china/

China, Japan and Korea

Rothschild’s long-standing presence in China dates back to 1838, and we were one of the first business institutions from the Western world to re-establish relations after 1953.

Our offices in Beijing, Shanghai and Hong Kong give us direct access to the Chinese market. Our locally based team of advisory bankers commands an in-depth knowledge of the country’s economic development and the challenges facing its industries.
Through many years advising China’s multinationals, state-owned and private enterprises, we have developed an exceptional understanding of the local regulatory and market environment. Our team is skilled at bridging the cultural gaps that sometimes exist between the managements of foreign and local companies....

Jennifer Yu Leads Rothschild’s China Push

Rothschild’s top Asia executive is eager to put in on top in the fast-growing M&A market.
When Jennifer Yu, Rothschild’s top executive in China, wanted the firm to advise Chinese carmaker Zhejiang Geely on its bid for Volvo, some colleagues at the bank’s headquarters in Europe were skeptical. A senior banker asked her how a “mouse” like Geely could swallow an “elephant” like Volvo. “There’s a dragon behind this mouse, and it’s China,” Yu recalls answering. She and the team handling Geely won the argument, and Geely won the bidding. It completed the takeover of Volvo from Ford Motor (F) for more than $1.3 billion on Aug. 2.
Rothschild, the more-than-200-year-old family-controlled banking dynasty, is making a big move in China, and Yu is leading the charge. It plans to add 15 merger advisers there by March, giving it 55 in all, more than any foreign investment bank, says Olivier Pecoux, co-chief executive officer of Rothschild....

... That doesn’t mean the investments Rothschild is making today won’t have a big payoff down the road. “People forget that in the 1980s, the U.S. banks came to Europe and got fewer fees than on Wall Street while building up the necessary infrastructure teams and systems,” says Mark Bentley, a former HSBC (HBC) banker now with SDC Group in London. “Why should China be any different?” To Rothschild, it’s not. And it’s Yu’s ambition to see Rothschild’s reputation become as formidable in China as it is in Europe, where the firm made its name financing the Duke of Wellington’s campaign against Napoleon. “In 10 years’ time, Rothschild in China will become the Rothschild in Europe,” she says.